Brist Extra Virgin Olive Oil

Packaging Design that Tells a Unique Story

The inspiration for the new design came from the Sta Margherita olive grove, its rich history, and the people behind the brand. Tina Erman Popovic, the designer, explains, "We wanted to capture the essence of the place and the ethos of the brand. The packaging design objectives were to create an image that is not only visually appealing but also reflects the values and soul of the brand."

By differentiating the orientation of olive leaf patterns, each oil in the Brist Extra Virgin Olive Oil range tells its unique story. Delicato, with its horizontal leaf pattern, represents a mild, understated, balanced, and subtle flavor. Inspired by the sea and magical sunsets seen from the grove, it captures the essence of tranquility.

Sta Margherita, named after a 12th-century chapel nestled deep in the family groves, combines both horizontal and vertical elements in its leaf pattern. This represents the perfect harmony of mild and intense flavors, inspired by the history and beauty of the place.

Intenso, on the other hand, draws inspiration from Vodnjan and its rich history. The vertical leaf pattern symbolizes the tower on the hill and the strength of the Istrian people. It represents the strong and robust flavors of the oil.

Oleum, an oil of mixed varieties, embraces the randomness and uniqueness of each harvest year. Its leaf pattern is a balance of random elements, reflecting the natural variations in taste and aroma.

Exclusive Selection, inspired by centennial trees, features a contemporary design with a touch of baroque style. The pattern pays homage to history, tradition, and time, making it a truly exclusive and exceptional oil.

The realization of the design involved the use of cutting-edge technology and the highest quality olive oil production techniques. The labels feature different leaf orientations to communicate each oil's uniqueness and characteristics. The golden dots, representing olives, are a reflection of the controlled conditions and consistency of production and bottling.

The Brist Extra Virgin Olive Oil packaging design has received recognition for its creativity and ingenuity. It was awarded the Bronze A' Design Award in 2019, which honors outstanding designs that contribute to quality of life improvements. The design showcases strong technical and creative skills, making it a standout in the industry.

The new Brist Olive packaging design successfully captures the essence of the brand and its products. With its contemporary and distinctive design, it not only stands out on the shelves but also tells a unique story for each oil in the range.